The Afghan Family Atelier
Behind every piece, there are people
Every SEDA coat is brought to life by all the hands in this family atelier, combining decades of experience with textiles that have already lived a story of their own.
For us, working with this family is about more than creating beautiful outerwear. It is about honouring craftsmanship, supporting artisan livelihoods, and keeping traditional skills alive through meaningful collaboration.
Afghan Artisan Family
Tucked away in the mountains of Afghanistan, approximately three hours from Kabul, is a family atelier where craftsmanship has been passed down through generations.
Since the 1950s, this family has been creating coats, rugs, and homewares from traditional and vintage textiles, preserving skills and techniques that have been part of their family for decades.
Each family member plays a role in bringing the coats to life.
- The sons travel and source vintage Suzani textiles from Uzbekistan, Tajikistan, and across Central Asia.
- The men carefully select, cut, and shape upcycled Mongolian sheep rugs used for the trims.
- The women bring together the patterns, linings, and final stitching, transforming these beautiful textiles into wearable pieces.
Working together with the family atelier SEDA carries forward a family tradition rooted in resourcefulness, craftsmanship, and an appreciation for textiles with a history.
More Than a Craft
Traditions passed down. Stories carried forward. Made to be worn.
We work directly with artisans, families and communites without unnecessary middlemen.
We believe in faire pay, we pay artisans upfront, respect their asking prices and never bargain down their craft.
South America to the Silk Road, SEDA connects communities, traditions and stories through wearable art.
Quality over quantity, We choose small batch making processes that respect both maker and material.