HOW SEDA BEGAN...
SEDA Collective is an ethical jewellery brand aiming to collaborate with indigenous Colombian cultures in a form of wearable art.
Having fallen in love with the colours, textiles and history behind their handmade arts and crafts, Denara started SEDA Collective in 2018.
Pictured above, one of our artisan Mauricio beading.
It all began in 2017 when Denara met the talented indigenous artisan, Mauricio, Mauricio introduced her to the all the different Colombian cultures through art.
Denara learnt about the techniques and meanings behind all the different weaving patterns and how they represented the values and culture of the indigenous people; their traditional hand-woven technique is a unique skill passed down through many generations.
This fuelled her passion to bring gorgeous wearable art to an international audience so her and a small team of 2 artisan began designing their first collection for SEDA Collective.
'SEDA' means voice and echo.
These designs make up the voices and echoes of the independent and indigenous tribes we work with. SEDA aims to breathe new life into traditional crafts and textiles, creating new, collaborative pieces with artisans worldwide. Our collections pay fair wages and support local artists - the Colombia Collections are only the beginning for SEDA Collective.
We can’t wait to take you with us on our journey around the world!